Do not expect things to be easy or fall into place. To succeed will require constant work, monitoring, exploring and maintaining. Stay passionate and you will succeed.Cathy Cluff
I’m Catherine Cluff, I’m the President and CEO of the Oaks at Ojai, a Destination Spa Resort in California, now celebrating our 40th year in operation. The spa was founded by my mother, Sheila Cluff, known as the “grandmother of aerobics”, in 1977, and after directing the program for many years, I became CEO in 2010.
WHAT I DO
I run the resort operations, marketing, strategic planning and renovations. I try to motivate our team and keep the teamwork going to create a great spa for our guests and our employees. I’m also an active and participating member of the International Spa Association (ISPA) in a variety of roles, and, I am a founding member of and the current chairman for the Ojai Valley Visitors Bureau.
WHEN YOU START YOUR DAY, WHAT WEBSITES DO YOU CHECK FIRST?
Facebook, at at times, the International Spa Association (ISPA).
WHAT IS A TREND YOU SEE FOR THE FUTURE OF SPA AND WELLNESS SERVICES OR THE HOSPITALITY INDUSTRY?
The continuation of wellness. Not just getting fit but the whole body and mind aspects of wellness.
WHAT IS THE BEST CAREER ADVICE YOU’VE RECEIVED?
Hire the attitude — teach the skill.
WHAT ADVICE WOULD YOU GIVE TO AN ASPIRING SPA BUSINESS OWNER OR DIRECTOR?
Do not expect things to be easy or fall into place. To suceed will require constant work, monitoring, exploring and maintaining. Stay passionate and you will succeed.
WHAT DO YOU DO, FOR YOURSELF, TO ASSURE YOUR OWN HEALTH AND WELLNESS?
Not enough. I try to go to a Sangha Meditation once a week.
WHERE IS YOUR NEXT DREAM VACATION OR TRAVEL DESTINATION?
Turks and Caicos
WHAT IS YOUR FAVORITE QUOTE OR WORDS OF INSPIRATION?
Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain. — Vivian Greene
CONNECT WITH CATHY
The Oaks at Ojai is an all-inclusive destination spa in California, a healthy retreat offering guests a range of activity from guided hikes into the mountains, to water aerobics, to restorative yoga. The Oaks at Ojai spa retreat was created to fit the needs of women over 40, which makes it unlike any other resort in the US. The approach is casual and welcoming, smart and supportive, affordable and fun.